a church by any other name

There are a number of ‘details’ that we need to lock in over the next month. Name is one, meeting time is another. The former is on the agenda because it would be helpful logistically to set up a bank account sooner rather than later. A firm meeting time will make it easier for those who are contemplating partnering in this venture to make the decision. I’ll post separately about the time.

so what name do we go for?

We could start straight into possibilities, but think first about who the name is for. It’s not really for regulars. In my mind I go to ‘church’ on Sunday in submission to Jesus and as an expression of love for those with whom I regularly gather. It doesn’t enter my mind that it’s ‘unichurch’. That is the right description of who I am committed to but I only describe our gathering in St Lucia as unichurch when I need to specify for the benefit of someone else. We need a name which communicates to outsiders—those who google us, those we invite, those who hear about us on the grapevine.

The advertisers’ categories for a good name are that it is descriptive, attractive and (where possible) true. It would be good to tick all three boxes! (I’ve leave it to you to work out our priorities.)

The working name which has developed is a does-what-it-says-on-the-tin name:

southside church.

It says clearly what will happen where.

We could add something to that description:

bible   brisbane   catalyst   christian   community   evangelical   family   fellowship    flock   gathering   gospel   grace   hope   independent   inner.south   love   missional   multicultural   multiplying   network   servant  shelter  student   transformation    uni    united    worker  

But less may be more.

Then again we could go plural. After all, from the beginning we will have big church and little churches (small groups) and will be working towards multiplying both: southside churches.

Or might we try to capture something of what we desire to be in a less obvious name?

I can’t believe it’s not unichurch! …maybe?

Any thoughts?

Please comment or email me.

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5 comments

  1. Daniel · July 5, 2008

    It might be a bit boring, but I’m quite partial to evangelical church.

    The problems with this are that it’s not very snappy and unfortunately very few people correctly understand what it means to be ‘evangelical’.

    However it is descriptive and true…

    Look forward to hearing what the team comes up with!

  2. Tim · July 7, 2008

    I was looking for a biblical description of god’s people that helps to convey. While i was reading jeramiah came across the term the ‘righteous branch’ to describe the faithful who were justified by god.

    I thought that maybe if we tweaked it to ‘redeemer’s branch’ it carries some of what we hope to be in a title.

    We are redeemed not by ourselves but by the actions of another.

    There is the sugguestion of an organic metahpor, where christ is the roots of our congregation sustaining us and supporting us.

    In modern useage branch is often associated with a branch of a larger organisation, which we are , the local face of christ’s global community.

    You could shorten it to: The RB, or A RB

    although it could sound a to be trying a little to hard for a name.

  3. Wez Coffey · July 10, 2008

    I know what you mean about evangelical Dan… few get the difference between evangelical and evangelistic. Yet it is our word…
    How do others feel about the redeemer’s branch?
    As I’ve chatted with various people, beyond simply ‘southside church’ the couple that have come to the fore are:
    . southside church brisbane
    . southside bible church

  4. Roy Davidson · July 28, 2008

    I’m thinking that Bible is at the root of evangelical, and still communicates something to those who are churched and interested and those who not and might find themselves invtied to it. It may be that “Southside Bible church – location” may stick in the days ahead.

  5. Robert Avery · August 1, 2008

    For the name, how about a simple name like: “Location Bible Church”
    If it is in Yeronga, it can be called “Yeronga Bible Church”

    Alternatively, if you don’t want to be geographically specific, it could be called:
    “Inner-South Bible Church”, “Metro-South Bible Church” or “Southside Bible Church”.

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